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WestNet Online Marketing Management
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WestNet handles all of your internet marketing allowing you
to focus your time and efforts on your clients.
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Our specialty is establishing profitable advertising
campaigns that increase sales and brand awareness.
Our complete online marketing package includes.
1. Search Engine
Optimization (SEO)
2. Link and Ad Placements
3. Pay
Per click advertising campaign management.
4. Keyword Research
5. Yahoo Search Submit Pro
6. Email Marketing
Management
7. Affiliate Marketing
Management
About Online Marketing and Internet Advertising
Online advertising is a form of advertising that uses the
Internet and World Wide Web in order to deliver marketing
messages and attract customers. Examples of online advertising
include contextual ads on search engine results pages, banner
ads, Social network advertising, advertising networks and e-mail
marketing, including e-mail spam.
A major result of online advertising is information and content
that is not limited by geography or time. The emerging area of
interactive advertising presents fresh challenges for
advertisers who have hitherto adopted an interruptive strategy.
Online video directories for brands are a good example of
interactive advertising. These directories complement television
advertising and allow the viewer to view the commercials of a
number of brands. If the advertiser has opted for a response
feature, the viewer may then choose to visit the brand’s
website, or interact with the advertiser through other touch
points such as email, chat or phone. Response to brand
communication is instantaneous, and conversion to business is
very high. This is because in contrast to conventional forms of
interruptive advertising, the viewer has actually chosen to see
the commercial.
Search Engine
Optimization (SEO)
Search engine optimization (SEO) is the process of improving the
volume and quality of traffic to a web site from search engines
via "natural" ("organic" or "algorithmic") search results for
targeted keywords. Usually, the earlier a site is presented in
the search results or the higher it "ranks", the more searchers
will visit that site. SEO can also target different kinds of
searches, including image search, local search, and
industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO
considers how search algorithms work and what people search for.
SEO efforts may involve a site's coding, presentation, and
structure, as well as fixing problems that could prevent search
engine indexing programs from fully spidering a site. Another
class of techniques, known as black hat SEO or spamdexing, use
methods such as link farms and keyword stuffing that tend to
harm search engine user experience. Search engines look for
sites that employ these techniques and may remove them from
their indices.
The initialism "SEO" can also refer to "search engine
optimizers", terms adopted by an industry of consultants who
carry out optimization projects on behalf of clients, and by
employees who perform SEO services in-house. Search engine
optimizers may offer SEO as a stand-alone service or as a part
of a broader marketing campaign. Because effective SEO may
require changes to the HTML source code of a site, SEO tactics
may be incorporated into web site development and design. The
term "search engine friendly" may be used to describe web site
designs, menus, content management systems, URLs, and shopping
carts that are easy to optimize.
Pay Per click advertising campaign management.
Pay per click (PPC) is an Internet advertising model used on
search engines, advertising networks, and content websites, such
as blogs, where advertisers only pay when a user actually clicks
on an advertisement to visit the advertisers' website.
Advertisers bid on keyword phrases relevant to their target
market. When a user types a keyword query matching an
advertiser's keyword list, or views a webpage with relevant
content, the advertisements may be displayed. Such
advertisements are called a sponsored links or sponsored ads,
and appear adjacent to or above the "natural" or organic results
on search engine results pages, or anywhere a webmaster or
blogger chooses on a content page.
Although many PPC providers exist, Google AdWords, Yahoo! Search
Marketing, and Microsoft adCenter are the largest network
operators as of 2007. Minimum prices per click, often referred
to as costs per click (CPC), vary depending on the search engine
and the level of competition for a particular phrase or keyword
list — with some CPCs as low as US$0.01. Very popular search
terms can cost much more on popular search engines. The PPC
advertising model is open to abuse through click fraud, although
Google and other search engines have implemented automated
systems to guard against abusive clicks by competitors or
corrupt webmasters.[1]
Keyword Research
Keywords are basically search terms—words or phrases
Internet users enter at the search engines when looking for
particular information, products or services. The goal of
keyword research is to identify what search terms have the
potential to drive the most qualified targeted customers to your
website. At Dynamic Digital Advertising, we do it every day, and
we do it very well.
Yahoo Search Submit
Pro
Search Submit Pro gives you the tools to fine-tune your search
marketing strategy. Expand your presence in the algorithmic
search results, gain more control over the way your Web content
is presented, and gain insight into user behavior to drive more
sales.
Search Submit Pro lets you create titles and descriptions that
are displayed as algorithmic search result listings. The program
can automatically generate result listings that best match user
queries. You can update the information frequently, independent
of changes to your Web site.
Email Marketing
Management
E-mail marketing is a form of direct marketing which
uses electronic mail as a means of communicating commercial or
fundraising messages to an audience. In its broadest sense,
every e-mail sent to a potential or current customer could be
considered e-mail marketing. However, the term is usually used
to refer to:
Sending e-mails with the purpose of enhancing the relationship
of a merchant with its current or old customers and to encourage
customer loyalty and repeat business.
Sending e-mails with the purpose of acquiring new customers or
convincing old customers to buy something immediately.
Adding advertisements in e-mails sent by other companies to
their customers.
E-mails that are being sent on the Internet (E-mail did and does
exist outside the Internet, Network E-mail, FIDO etc.)
Researchers estimate that US firms alone spent $400 million on
e-mail marketing in 2006.
Affiliate
Marketing Management
Affiliate marketing is a form of online advertising where
advertisers place campaigns with a potentially large number of
small (and large) publishers, whom are only paid media fees when
traffic to the advertiser is garnered, and usually upon a
specific measurable campaign result (a form, a sale, a sign-up,
etc). Today, this is usually accomplished through contracting
with an affiliate network or CPA network, such as Neverblue,
Performics, Hydra Network, Motive Interactive, Commission
Junction/BeFree, LinkShare, Primeq, Consorte Media or Azoogle.
Affiliate marketing was an invention by CDNow.com in 1994 and
was excelled by Amazon.com when it launched its Affiliate
Program, called Associate Program in 1996. The online retailer
used its program to generate low cost brand exposure and
provided at the same time small websites a way to earn some
supplemental income.
WestNet Consulting Services, Inc - (818) 288-8282
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